feel that there's something missing. Admittedly, we're not the best at online communications and lately we've been thinking, how the hell can we tell people about our product? To make a long story short, our Brand Manager, Hannah, had an idea that we liked. In fact, we really liked it... 'Holdster Bombing'.
You can't communicate quality by writing about a product! We try as hard as we can but the reality is that people need to hold things, use them, and interact with them on their own terms. We need to be putting Holdsters into peoples' hands, physically, in order to get our message to them: We make a quality product.
We've heard about a number of forms of positive bombing where the goal is to drop something awesome randomly in public for someone else's benefit. We had heard about chair bombing and thought, why don't we start Holdster bombing? We'll go out there into the world and leave Holdsters in places that will be noticed only by someone who was paying attention- the person who is an explorer of his or her everyday surroundings. We wanted someone to experience the excitement of finding our version of a message in a bottle...
Check out the video: Holdster Bombing #1: Brooklyn
It's true- Queen City Dry Goods really is 'Makin' em like they used to'. Designed and manufactured in Vermont, Queen City's line of waxed canvas and leather dry goods are the highest of quality. Stopping into their shop on Church St. in Burlington is like getting a glimpse into the past: The owner (Matt Renna) is usually crouched over a pattern that he's working on for his latest jacket, bag, or hat. The machines look old and industrial and it smells like I would imagine a late 1800's clothing store to smell like. The clothing has weight- visually and literally. This stuff is meant to last. This place is the real deal.
I have been using my Cuppow! for a couple of months now with my Holdster and I think that the results are in on this one: BUY THIS THING. I feel like a rockstar when I walk into coffee shops with my ball jar handsomely wrapped in leather and shiny rivets and hand it over the counter to have them fill with some brown gold. When they get over the initial shock of how sweet my 'travel mug' is, I pop the Cuppow on and screw on the lid. I could be wearing 4" jean shorts and cowboy boots and be rocking a 3' long rat tail and I don't think that I'd get as much of a rise out of a barrista as this combination does. Seriously: Start drinking your coffee out of leather-wrapped glass with a Cuppow on top and everyone- especially coffee geeks- will like you. Period.
Click here for the full NY Times article on John Mason- The inventor of the Mason Jar. A great invention that led to the home-canning revolution. Unfortunately for Mr. Mason, the success of the jars did not translate to personal success. Regardless, we're all thankful for the great work he did!